What generation uses Amazon the most?

What is Amazon’s target demographic

Amazon's target market is middle and upper-class consumers (evenly split between genders) with home computers or smart devices aged between 18-44 as of 2022. Additionally, 60% of Amazon's target market are from the United States who prefer shopping online for convenience, fast delivery, and competitive prices.

Which generation uses Amazon the most

When compared to other generations, baby boomers are more likely to value Amazon for its convenience and product selection, while Gen Z is more likely to shop in-store. The ecommerce giant found popularity across the board, with 63 percent of all consumers having made a purchase on Amazon in the past month.

Which generation uses Amazon the most

When compared to other generations, baby boomers are more likely to value Amazon for its convenience and product selection, while Gen Z is more likely to shop in-store. The ecommerce giant found popularity across the board, with 63 percent of all consumers having made a purchase on Amazon in the past month.

What age group buys the most on Amazon

While the majority of Amazon sellers (58%) are between 25 and 44 years old, more than a third of sellers (37%) are over age 45. The most common age for an Amazon seller is 39.

Which generation uses Amazon the most

When compared to other generations, baby boomers are more likely to value Amazon for its convenience and product selection, while Gen Z is more likely to shop in-store. The ecommerce giant found popularity across the board, with 63 percent of all consumers having made a purchase on Amazon in the past month.

What age group buys the most on Amazon

While the majority of Amazon sellers (58%) are between 25 and 44 years old, more than a third of sellers (37%) are over age 45. The most common age for an Amazon seller is 39.

What is Amazon’s customer base

There are 310 million active Amazon customer accounts worldwide, 90 million of which are Amazon Prime members who spend an average of $1,300 per year on the platform, with the remaining 220 million non-Prime members spending an average of $700.

What is Amazon demographic

The average Amazon user is 37 years old.
According to a June 2019 report, 53% of Amazon users are between 19 and 44 years old. This particular age group corresponds to 37% of the American population. Therefore, Amazon buyer demographics show that the company targets the average American consumer.Jan 3, 2022

What age group uses Amazon the most

As of January 2020, 81 percent of U.S. adults aged 18 to 34 years were Amazon Prime members, representing an 11 percent jump from a 69 percent usage reach in February 2020.

How are Amazon demographic audiences built

Amazon Ads first-party insights give brands a more complete picture of their audiences. … Behavioral audience selection includes in-market and lifestyle segments, while demographic audience selection includes characteristics like gender, age, and income.