Can You Trust Amazon Reviews?

Why You Shouldn’t Trust All Amazon Reviews.

The next time you are researching a purchase on Amazon, pay careful attention to the reviews.

Specifically, look for reviews with a Verified Purchase tag for an honest critique of the product.

Out of those reviews, 66.3% (nearly 240,000) were 5-star ratings.

Can you trust Amazon choice?

“We launched Amazon’s Choice in 2015 as a way to simplify shopping for customers by highlighting highly rated, well-priced products ready to ship immediately for the most popular searches on Amazon. Amazon’s Choice is just our recommendation, and customers can always ask for specific brands or products if they choose.”

Are Amazon reviews legitimate?

Before you buy a product, make sure those good reviews are honest. Amazon claims that only 1 percent of its reviews are fake, but even if that’s true—which is up for debate—it means a few million fake reviews are still floating around the site, likely concentrated heavily in certain product categories.

How long does it take for Amazon to approve a review?

It may take up to 48 hours for the review to get approved. If it doesn’t get approved after about 3 days, you can email with your profile link and order number and ask them to approve or deny it.

What percent of Amazon reviews are fake?

Fakespot reports that inauthentic reviews actually dominate the product categories above. In other words, there is a greater percentage of fake reviews than legitimate ones: Electronics: 61 percent. Beauty: 63 percent.